Hotel Marketing, Hotel Direct Marketing Consultants, Greystone Marketing Group

Don't eliminate a highly effective sales maker....

Too many properties have accepted Internet based marketing as surpassing direct or "tangible" conventional resources as post cards, letters, and notes and for many as a complete replacement for print advertising.

In reality, with the conversion of many marketers to Internet media, the effectiveness of direct marketing off-line has become an effective marketing tool. The key is; a) How it is used, b) When to use it and c) What the targeted effect is to be.

As many hotels and resorts completely become dependent on the Internet as their primary marketing media, they are eliminating this crucial communication media.

Consumers do appreciate direct mail and printed materials that deliver a focused and valued message or information. Print is still a media that consumers are exposed to more than Web sites and e-mail. More advantageous is the longer lifespan and 'on demand' access that printed materials have over digital communications.

Greystone has decades of experience in the craft of direct marketing to consumer, business and trade markets. Let us give you a review of how we can bring increased profits with cost effective direct mail and printed materials.

Guest Relations ~ A proper low-cost print campaign can get your property visible and a desired venue.
Use of direct mail to create long term guest relationships can be the most profitable sales generator, surpassing any Internet advertising.
New Prospects ~ For developing property awareness, offering targeted specials and programs, print can dramatically increase live leads and further contact with the property.
Unlike online marketing, print promotions stand alone, not wrapped in listings of completive properties, nor surrounded by ads that compete for your prospects attention. Print can create a private moment between you and your prospect, one that can substantially make the difference to booking at your property.
Group Meetings ~ Let us show you how effective a print relationship can increase the growth of your group business.
While meeting planners are using the Internet more often, a proper conventional note, card or small brochure puts your property in the meeting planners hands and mind. Busy people like upfront information. Getting their attention is 80% of the sale, letting your Web site support that interest and decision process is a sure way to getting the deal.
Travel Agents ~ Rumors are wrong. Travel Agents are still a part of many travelersÕ decision process and sold hotel room nights. But more and more Travel Agents are forced to seek the Internet for information and advice. A proper set of scheduled print communications has proven to increase agent initiated room nights over digital only marketing.

Greystone has the resources, databases and experience of the craft to supply our clients with the best in conventional marketing that works in conjunction with digital marketing.

Target market databases of Meeting Planners, Corporate Travel Managers, Life-style travel groups, Associations and Organizations.

Custom printers and print purchasing programs to make a once expensive media, again cost affordable

Designers, creative writers, and mail managers to assure your message is right for the prospect you reach. Messages that not just promote but get the response.

All our conventional marketing is designed to be integrated with existing marketing programs as clients Web site(s), on-site promotions and assured coordination with your sales department's own programs.

More than an agency, Greystone Marketing is a team partner with our clients. Our obligation is not to an assignment, but a committed participation as an extension of our client's in-house services.