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Ok marketing maniacs, the group meeting business is coming back, Over the next six months there is going to be a surge of planners looking for efficient meeting facilities that fit their budgets. I am sure you are receiving leads from StarCite and Hotelmeetings.com, as well as your brand or marketing group.
So how about your local chamber of commerce? While you’re waiting for the big fish, are you missing out on boring but reliable small business from your own community? When I see a sales department really working every angle, I’ve noticed they’re almost always working their chamber connection too, sometimes more than one.
Do you find it productive working with your chamber? Does anyone in your sales department email/mail to chamber members on a regular basis? Have you hosted a chamber event at your property? I’ve found that cultivating chamber relationships leads to hosting local meetings and events. Does your local chamber of commerce work for you?
As the meetings industry rebounds, corporate meetings are finally beginning to show renewed signs of life! The U.S. Travel Association recently forecast a 7% increase in meeting and convention spending for the remainder of 2010. What are your marketing priorities to increase your group business?